Steal These Ideas! – Marketing Secrets That Will Make You a Star 2e

TRAMA

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. * This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts * The book is illustrated throughout with examples of the good, bad, and ugly in advertising * Includes new ideas on how to take full advantage of online marketing and social media * Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson * Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

NOTE EDITORE

How can you break out of the pack and hit an emotional bulls-eye that compels your target consumer to single out your brand and respond to your offer? How do you make this happen? In Steal These Ideas!, Second Edition, author Steven Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding , and advertising with candor and freshness.  This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts.   Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a knowledgeable good friend in the business. Steal These Ideas!, Second Edition includes information on: Online Marketing and Social Media Using a Spokesperson The Art of Building Effective Loyalty Programs How to Create a Unique Selling Proposition The Power of Public Relations and Sponsorship The book is illustrated throughout with examples of the good, bad, and ugly in advertising. This is the stuff no one ever teaches.

SOMMARIO

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781118004449
• Collana: Bloomberg
• Dimensioni: 232 x 22.63 x 144 mm Ø 438 gr
• Formato: Copertina rigida
• Pagine Arabe: 224