REGIONAL DESTINATION BRANDING. AN INTEGRATED STAKEHOLDERS PERSPECTIVE

NOTE EDITORE

This book analyses the different stakeholders involved in the governance of tourist destinations in an integrated way, exploring the development processes of regional destination brands from the perspective of the supply-side and brand identity. The introductory chapter presents an overview of the main issues and challenges in the destination branding processes of regional destinations, while each of the subsequent chapters focuses on a specific group of stakeholders – public entities, private bodies and local communities – in different types of regional and sub-regional destinations, offering both useful theoretical implications and empirical evidence.

AUTORE

Elisa Piva is a research fellow of economic-political geography at the Department of Economics and Business Studies, University of Piemonte Orientale, Italy. She holds an international PhD in tourism at the University of Girona, Spain. Her research activity focuses mainly on the following topics: geography of tourism, territorial development, management of tourist destinations, destination branding and territorial governance.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9788831352710
• Collana: ROUTE. GEOGRAFIA DEI TRASPORTI E DEL TURISMO
• Formato: Brossura
• Pagine Arabe: 132