Redesigning the Firm

TRAMA

The world in which firms compete is now global, increasingly dominated by technology, and rapidly changing. Old organization structures are too inflexible and static to permit firms to remain competitive. In this new book, experts from a major business school, the Wharton School at the University of Pennsylvania, explore a range of organizational models that managers can employ to meet the particular needs of their markets. Each chapter offers solutions that are broad-based rather than narrowly focused, and any academic terminology has been removed to make the text easily accessible to managers.

SOMMARIO

1 - Introduction: redesigning the Firm2 - The Anomolies of Corporate Governance3 - Sustainable Competitive Advantage Through Alliance4 - Supplier and Buyer Networks5 - Product Innovation in Mature Firms6 - Strategies for Product Variety: Lessons from the Auto Industry7 - How Control Systems can Support Organizational Flexibility8 - The Design and Redisign of the Organizational Form9 - Organizing the Global Multinational Firm10 - How Firms Adapt to Evolving Markets11 - Modularity and Permeability as Principles of Design

AUTORE

Edward Bowman is Director of the Jones Centre for Management Policy at Wharton School, the University of Pennsylvania. Bruce Kogut is Associate Professor of Management at the same institution.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780195087109
• Dimensioni: 254 x 28.4 x 162 mm Ø 632 gr
• Formato: Copertina rigida
• Illustration Notes: line figures, tables
• Pagine Arabe: 296