Genere: Libro
Lingua: Inglese
Editore: John Wiley & Sons
Pubblicazione: 08/2000
Edizione: 7th Edition

Marketing Research

Name: Marketing Research
Price: 153,80 € EUR
Availability: InStock
Author: Aaker David A.; Kumar V.; Day George S.
ISBN: 9780471363408

aaker david a.; kumar v.; day george s.

161,90 €

153,80 €

AGGIUNGI AL CARRELLO

NOTE LIBRAIO

In a world exploding with marketing data, there's this text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its seventh edition, this book shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.

ALTRE INFORMAZIONI

Condizione: Nuovo
ISBN: 9780471363408
Dimensioni: 259 x 35.1 x 208 mm Ø 1553 gr
Formato: Copertina rigida
Pagine Arabe: 768