Marketing Communication

NOTE EDITORE

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

SOMMARIO

1 - New Trends in the Promotion of Companies and Brands to Stakeholders: A Holistic Approach2 - Past, Current, and Future Trends in Mass Communication Research3 - The 21st Century Consumer Society4 - Marketing Communications in a World of Consumption and Brand Communities5 - Marketing Communications Trends in the Emerging Global Marketplace6 - The Future of Television Advertising7 - Electronic Marketing and Marketing Communications: The Role of Technology8 - The Influence of Technology on Below-the-Line Marketing Communications9 - Integrated Marketing Communications and the Emerging Role of the Web Site10 - Word of Mouth: The Oldest, Newest Marketing Medium11 - Marketing Communication in a Postmodern World12 - Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications13 - Identity in Marketing Communications: An Ethics of Visual Representation14 - The Communication of Marketing: A Critical Analysis of Discursive Practice

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780199276950
• Dimensioni: 234 x 18.7 x 156 mm Ø 495 gr
• Formato: Brossura
• Illustration Notes: 11 Figures, 8 Tables
• Pagine Arabe: 320