Managing Value Capture

TRAMA

How some firms manage to capture more value than others is a question central to practitioners and researchers alike. In this context, Timo Fischer conducts three empirical studies. The first study analyzes non-linearities in the effectiveness of appropriability mechanisms and interactions between selected appropriability mechanisms, which firms should exploit to optimize capturing value. The second evaluates whether R&D and marketing managers have diverging perceptions of the effectiveness of appropriability mechanisms, which could create friction in the formation of a coherent strategy for capturing value. The third study examines whether the patent troll business model is sustainable under envisioned legal changes and thus patent trolls pose a long-term threat to value capture in value creating firms.

AUTORE

Dr. Timo Fischer has been a researcher and lecturer at the Schöller Chair in Technology and Innovation Management, Prof. Dr. Joachim Henkel (Technische Universität München).

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9783834932518
• Collana: Innovation und Entrepreneurship
• Dimensioni: 210 x 148 mm
• Formato: Brossura
• Illustration Notes: XXVI, 222 p. 60 illus.
• Pagine Arabe: 222
• Pagine Romane: xxvi