Managing the Demand–Supply Chain

TRAMA

"Managing the Demand Chain" diskutiert eine neue Perspektive des traditionellen Supply Chain Management (SCM), dem McKinsey & Company zum Durchbruch verholfen hat und das bereits erfolgreich bei Nokia (in Bereich Mobiltelefone) eingesetzt wurde. Der hier vorgestellte Demand Chain Ansatz verbindet die intensive Konzentration auf Kunde/Markt-Nachfragen mit modernen Technologietools. Die Autoren haben drei neue Tools für die Demand Chain Planung entwickelt. Dabei handelt es sich um Technologielösungen, die eine hervorragende Performance versprechen. Am Beispiel einer ausgewählten Gruppe von High-Tech Unternehmen wird anschaulich dokumentiert, wie diese neue Methode in der Praxis aussieht.

NOTE EDITORE

A proven,innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands withinnovative technology tools developed to execute demand chainplanning, Managing the Demand–Supply Chain sets forth a powerfulnew model for fulfilling customer demand in the best possible way.Four of the world's leading demand chain researchers andimplementers demonstrate how select high–tech companies, such asNokia and Dell, have used the demand chain approach todifferentiate their value offerings and delight theircustomers. The authors introduce three exciting new demand chain tools."Demand breakpoint" identifies the point where value issignificantly changed by operations; "value offering point" or VOPis the catalyst to demand chain activity; and "microcosms" executesdemand chain strategies. The authors show managers how to use thesetools to implement technology solutions that drive topperformance. Special features of Managing the Demand–Supply Chain include: ? The best thinking from acknowledged leaders in the field ? An extended case study of Nokia's successful demand chainmanagement implementation ? Numerous sidebars detailing real–world implementationissues Managing the Demand–Supply Chain is an indispensable resource formanagers who want to optimize operational effectiveness, spurinnovation, and achieve and sustain excellence in exceedingcustomer expectations.

SOMMARIO

Introduction. Demand and Supply Chains––The New Supply Chain Management. Value Thresholds and Traps. Reshaping Your Value Offering––How to Do It. Excellence through Demand–Supply Chain Management. Operational Effectiveness––Know Your Own Demand Chain. Microcosms––Collaborate to Implement Effectively. Managing Information Technology––How to Stretch Your Business toIts Full Potential. Information Technology Value Capture––Linking IT Seamlessly toBusiness Opportunity. Wireless Communication Revolutionizes the Demand–SupplyChain. Index.

AUTORE

WILLIAM E. HOOVER Jr. is a Director in McKinsey & Company'sCopenhagen office and former leader of McKinsey's EuropeanOperations practice. EERO ELORANTA is Professor of Industrial Management and the head ofthe Industrial Engineering Department at Helsinki University ofTechnology. JAN HOLMSTRÖM is a researcher at McKinsey & Company and atHelsinki University of Technology. KATI HUTTUNEN is a head of Customer Relationship Management atNokia's E–business Development division.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780471384991
• Dimensioni: 236 x 23.74 x 168 mm Ø 566 gr
• Formato: Copertina rigida
• Pagine Arabe: 272