Managing Innovation

TRAMA

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students. Features: * The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation * The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit - a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos * The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

NOTE EDITORE

Managing Innovation is the market leading textbook for advanced undergraduate and post graduate courses in innovation. To date over four editions we have sold over 66,000 copies and we should sell over 70,000 copies by the time the fifth edition has published. In this new edition, alongside planned content updates, the authors plan to focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781118360637
• Dimensioni: 245 x 26.09 x 189 mm Ø 1318 gr
• Formato: Brossura
• Illustration Notes: Illustrations
• Pagine Arabe: 680