MANAGE FOR PROFIT, NOT FOR MARKET SHARE

;

33,00 €
TRAMA
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9781591395263
  • Dimensioni: 9.50 x 6.50 x 1.25 inch.
  • Formato: Hardcover
  • Pagine Arabe: 232