Intelligence in Action

TRAMA

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive intelligence.

SOMMARIO

List of Tables List of Figures Foreword; J.Prescott Acknowledgements Setting the Stage SPF Review: Our Journey Preparing for Launch SPF45: From the Top SPF45: From the Inside SPF30: From the Top SPF30: From the Inside SPF15: From the Top SPF15: From the Inside SPF5: From the Top SPF5: From the Inside Conclusions: More is Not Always Better, Better is Knowing What's More References

AUTORE

SCOTT ERICKSON is Professor in the Marketing/Law Department in the School of Business at Ithaca College, Ithaca, USA. He holds a PhD from Lehigh University and Masters degrees from Thunderbird and Southern Methodist University (SMU), USA. He served as Fulbright Visiting Chair at The Monieson Centre for the Study of Knowledge-Based Enterprise at Queen's School of Business, Kingston, Ontario, in 2010/2011.  HELEN ROTHBERG is Professor of Strategy in the School of Management at Marist College, Poughkeepsie, USA. She holds a PhD and MPhil from City University Graduate Center, and an MBA from Baruch College, the City University of New York. USA. She is on the faculty of the Fuld-Gilad-Herring Academy of Competitive Intelligence and principal of HNR Associates.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781349345458
• Dimensioni: 216 x 140 mm
• Formato: Brossura
• Illustration Notes: XII, 227 p.
• Pagine Arabe: 227
• Pagine Romane: xii