INTEGRATED MARKETING COMMUNICATIONS

TRAMA

'Integrated Marketing Communications', second edition, takes into account all aspects and elements of marketing communications. David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically.

NOTE LIBRAIO

óbuilding on the successful, highly acclaimed first edition, the second edition of Integrated Marketing Communications continues to provide a comprehensive coverage of marketing communications in a unique integrated format. With a lively European approach, this book is ideal for those studying marketing comunications at undergraduate, postgraduate and post-experience levels.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780273676454
• Pagine Arabe: 761