INCLUSIVE BRANDING

TRAMA

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It explains this holistic or inclusive approach to brand identity and provides practical tools to implement it. It also includes case studies developed by leading brand managers.

NOTE LIBRAIO

Klaus Schmidt has benn a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780333980798
• Dimensioni: 240 x 17 x 159 mm
• Illustration Notes: Illustrations (some col.), 1 port.
• Pagine Arabe: 210