GOODVERTISING

NOTE LIBRAIO

Can advertising be a force for good? <br />Can it bring about positive social or environmental change? <br />Should it tell the truth about a brand?<br /><br />With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. No longer can an agency simply state that their client’s brand or product is good: the advertising has to communicate that the client is actively being and doing good.<br /><br />

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780500516263
• Dimensioni: 11.00 x 9.50 x 1.25 inch.
• Formato: Hardcover
• Pagine Arabe: 256