• Genere: Libro
  • Lingua: Inglese
  • Editore: Capstone
  • Pubblicazione: 10/2001

Gonzo Marketing

5,00 €


NOTE LIBRAIO
This book is about market advocacy. It describes how the artist formerly known as advertising must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests". It's about tapping into, listening to and even forming alliances with emergency on-line markets, who probably know more about your company than you do.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9781841121666
  • Dimensioni: 241 x 26 x 165 mm Ø 530 gr
  • Formato: Copertina rigida
  • Pagine Arabe: 252