FOCUS

TRAMA

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780060799908
• Collana: BUSINESS ESSENTIALS
• Dimensioni: 8.00 x 5.00 x 1.00 inch.
• Formato: Paperback
• Pagine Arabe: 304