Events Management

TRAMA

This is an introductory, first-year textbook for students of events management and hospitality management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management, 3e provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events. The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the marketplace: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded content on the marketing of events Expanded content on the Law and Events Additional content on Risk and Occupational Health and Safety Management Revised and new international case studies /companion website provides: Learning objectives, links to organizations and companies discussed, figures, tables, case studies, references and updates.

NOTE EDITORE

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning. Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: asystematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management acompanion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning.

SOMMARIO

Section 1: The Events Context 1. An Overview of the Events Field 2. Perspectives on Events 3. Event Impacts and Legacies 4. Event Tourism Planning 5. Sustainable Development and Events Section 2: Planning 6. The Strategic Planning Function 7. Conceptualising the Event 8. Project Management for Events 9. Financial Management and Events 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section3: Event Operations and Evaluation 14. Staging Events 15. Logistics 16. Legal Issues of Event Management 17. Risk Management 18. Evaluation and Research

AUTORE

Glenn A J Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781856178181
• Collana: Events Management
• Dimensioni: 9.25 x 7.5 in Ø 3.00 lb
• Formato: Brossura
• Pagine Arabe: 740
• Pagine Romane: xxxiv