Events Feasibility and Development

NOTE EDITORE

Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study. Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations. Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes: A full explanation of the maturity model including post-pandemic solutions New case studies and exhibits A new section on teaching and training in event management The chapters are fully supported by further current case studies and examples on the publisher’s and the author’s website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management.

SOMMARIO

Section 1 Strategic feasibility and development 1 Events Sector Maturity Model 1.1 Introduction 1.2 The phases 1.3 Maturity Assessment tables 1.4 Discussion 2 How to develop an events strategy 2.1 Introduction 2.2 Strategy checklist 2.3 Events program as a portfolio 2.4 The event portfolio as an asset 2.5 Limitation of portfolio management 2.6 Cascade of objectives 2.7 Discussion 3 Preparing the strategy 3.1 Introduction 3.1 Decision criteria 3.2 Situation analysis 3.3 Stakeholder consultation 3.4 Strategy template 3.5 Legal and Regulatory Environment 3.6 Venues 3.7 Discussion 4 Event support: directing the development 4.1 Introduction 4.2 Event support 4.3 Event Typology 4.4 Discussion 5 Implement the strategy 5.1 Introduction 5.2 Events unit 5.3 Events agencies 5.4 Discussion 6 Techniques and tools for events development 6.1 Introduction 6.2 Bidding and requests for tender 6.3 Hallmark/flagship events 6.4 The Integrated Country Promotion 6.5 The Events Precinct 6.6 Licensing 6.7 Events Forum 6.8 Discussion 7 Building competency: associations, awards and training 7.1 Introduction 7.2 Event Associations 7.3 Event Awards 7.4 Event guide or manual 7.5 Building competency 7.6 Discussion topics 7.7 Section 1: Wrap up Section 2 Management feasibility and development 8 Management models and the business case 8.1 Introduction 8.2 A Model, Processes, System or a Body of Knowledge 8.3 The Event Management Environment: Complexity and Uncertainty 8.4 Phases of Event Management and the Event Life Cycle 8.5 Intangibility of Outcomes 8.6 The Business Case 8.7 Discussion 9 Setting up the management system 9.1 Introduction 9.2 Event project methodology 9.3 Management Framework as a Spreadsheet 9.4 The Event: Management Maturity Model 9.5 Conclusion 9.6 Discussion 10 Event management processes 10.1 Introduction 10.2 From Domains to a Process Model 10.3 Scope management 10.4 Stakeholder management 10.5 Sponsorship 10.6 Event design 10.7 Marketing process 10.8 Financial process 10.9 Conclusion 10.10 Discussion 11 Event management processes section two 11.1 Introduction 11.2 Time management process 11.3 Risk management process 11.4 Communication process 11.5 Procurement Process 11.6 Human resources (HR) process 11.7 Discussion topics 11.8 Exercise 11.9 Section 2: Wrap up Section 3 Operation feasibility and development 12 Event metrics and checklists 12.1 Introduction 12.2 Metrics 12.3 Financial exposure profile 12.4 Exposure, Resilience and Fragility 12.5 Heuristics and the event checklist 12.6 Discussion Topics 13 Event operations: upstream design 13.1 Introduction 13.2 Operations as an outcome 13.3 On the day 13.4 Attendee Journey Map 13.5 The Feasibility of the Event Site 13.6 The feasibility study 13.7 Conclusion 13.8 Discussion 14 Competency training and teaching event management 14.1 Introduction 14.2 On Course 14.3 Self-Competency Assessment 14.4 Conclusion References, sources and further reading Index

AUTORE

William O’Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781032000879
• Collana: Events Management
• Dimensioni: 9.6666667 x 7.4444444 in Ø 1.34
• Formato: Brossura
• Illustration Notes: 53 b/w images, 32 tables and 53 line drawings
• Pagine Arabe: 312
• Pagine Romane: xviii