• Genere: E-book PDF
  • Lingua: Inglese
  • Editore: Egea
  • Pubblicazione: 03/2026
  • Formato: PDF
  • DRM: Adobe DRM
  • Dimensioni: 5,99 MB

Economics & Management 1/2026

20,00 €
TRAMA
Artificial intelligence is redefining marketing tools, processes, and skills, raising profound questions about the future role of the discipline. Starting from this scenario, a perspective is proposed that enhances the evolutionary resilience of marketing and reaffirms its strategic centrality. Indeed, marketing remains essential as a builder of trust, a generator of differentiation, and a guide to sensemaking processes. In doing all this, it contributes to sustainable development and inclusion, extending to the new inequalities generated by digital technologies.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9791222982199
  • Formato: PDF
  • Pagine Arabe: 92