Destination Benchmarking – Concepts, Practices and Operations

TRAMA

This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780851997452
• Dimensioni: 241 x 19 x 163 mm Ø 496 gr
• Formato: Copertina rigida
• Pagine Arabe: 240