DESIGNING RESEARCH QUESTIONNAIRES

TRAMA

<p style="margin: 0cm 0cm 0pt;">Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. </p> <p style="margin: 0cm 0cm 0pt;"><span style="color: black;"> </span></p> <p style="margin: 0cm 0cm 0pt;"><span style="color: black;">The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. </span></p> <p style="margin: 0cm 0cm 0pt;"><span style="color: black;"> </span></p> <p style="margin: 0cm 0cm 0pt;">In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.</p> <p style="margin: 0cm 0cm 0pt;"><span style="color: black;"> </span><a href="http://bcove.me/8iin4v0l" title="Mastering Business Research Methods series introduction" target="_blank">Watch the editors introduce the Mastering Business Research Methods series </a>and tell you more about the first three books&hellip;</p> <p style="margin: 0cm 0cm 0pt;"><span style="color: black;"> <a href="https://uk.sagepub.com/en-gb/eur/series/Series2183" title="Mastering Business Research Methods series"> View the complete list of new and forthcoming <span>Mastering Business Research Methods </span>series </a></span></p>

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781446273579
• Collana: Mastering Business Research Methods
• Dimensioni: 9.25 x 6.50 x 0.50 inch.
• Formato: Paperback
• Pagine Arabe: 163