Dalrymple's Sales Management – Concepts and Cases, 10e

TRAMA

Easily accessible, real-world and practical, "Dalrymple's Sales Management 10e" by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780470169650
• Dimensioni: 256 x 24.18 x 213 mm Ø 1166 gr
• Formato: Copertina rigida
• Pagine Arabe: 528