Cross-Border Investing

TRAMA

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers. This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

SOMMARIO

and Summary.- and Summary.- Foreign Direct Investment and Emerging Markets.- The world map of investments.- Dynamics of FDI in Central and Eastern Europe.- Cross-Border Decision-Making.- Analytical approaches towards FDI.- Central and Eastern Europe as an investment area.- Cross-Border Investment Model.- Strategies of Multinationals Towards Central and Eastern Europe: Case Studies.- Automobile industry.- International banking: ING Bank.- Unilever Group.- Numico.- Sara Lee / Douwe Egberts.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780792374749
• Dimensioni: 235 x 155 mm Ø 1360 gr
• Formato: Copertina rigida
• Illustration Notes: XXIV, 284 p.
• Pagine Arabe: 284
• Pagine Romane: xxiv