CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS

NOTE LIBRAIO

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. <br />Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. <br />Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781780675626
• Dimensioni: 9.00 x 7.00 x 0.50 inch.
• Formato: Paperback
• Illustration Notes: 300 colour illustrations
• Pagine Arabe: 160