Convergence Culture – Where Old and New Media Collide

TRAMA

Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way they do business, elect leaders, and educate children.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780814742815
• Dimensioni: 240 x 24.79 x 179 mm Ø 620 gr
• Formato: Copertina rigida
• Pagine Arabe: 368