Comprehensive Intellectual Capital Management – Step–by–Step

TRAMA

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. ?Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . .?and more! Order your copy today!

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780471275060
• Dimensioni: 267 x 22.25 x 185 mm Ø 776 gr
• Formato: Copertina rigida
• Pagine Arabe: 312