Competition in Marketing

TRAMA

The first portion of Dr. Magin' s dissertation research focuses on the impact of demand related information on marketing activity. More precisely, Dr. Magin addresses important questions such as the degree to which firms equipped with demand-related information (DRI) introduce more products, satisfy consumers better, and, most fundamentally, make more money than firms without such DRI. This portion of Dr. Magin's dissertation work involves condensing the broad extant knowledge pertaining to marketing information and creating new hypotheses, empirically testing these hypotheses, and linking results to managerial practice as well as linking the findings to research opportunities. In addition to this, Dr. Magin's dissertation research entails a more theoretical and quantitative portion that addresses the problem of product differentiation. Here, she immerses herself into the areas of distance functions, distance measures, and spatial product differentiation. This portion of her dissertation is more quantitative and theoretical. In the first portion of her dissertation, Dr. Magin augments extant knowledge from economics, game theory, decision research, and social psychology into a sizeable set of hypotheses. To empirically test these hypotheses, she makes a large effort to collect primary data. More precisely, she uses a complex market simulation to conduct experiments through the course of three full years. Next, she tests her hypotheses using a variety of conservative tests. Her results are very interesting as she finds much support for the linkages she hypothesized.

SOMMARIO

Essay I: Managerial Over-Acting: literature on information and over-action; information impacts; empirical investigation using the simulation 'SINTO market'; conclusions Essay II: Spatial Product Differentiation: on the concept of product differentiation; product differentiation in a multidimensional characteristics space; measuring product differentiation, conclusion

AUTORE

Dr. Vera Magin promovierte bei Univ.-Prof. Dr. Oliver P. Heil am Lehrstuhl für Marketing der Universität Mainz. Sie forschte zudem als Research Scholar an der University of Florida, Gainesville (USA). Ihre Dissertation wurde von Nobelpreisträger Prof. Dr. Dr. h.c. mult. Reinhard Selten als Zweitgutachter betreut.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9783835004320
• Dimensioni: 210 x 148 mm Ø 454 gr
• Formato: Brossura
• Illustration Notes: XVII, 145 p. 30 illus.
• Pagine Arabe: 145
• Pagine Romane: xvii