CO-OPETITION

TRAMA

Now available in paperback, with an all new Reader's guide, "The New York Times and "Business Week bestseller "Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition is a pioneering, high profit means of leveraging business relationships. <P><BR>Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780385479509
• Dimensioni: 9.50 x 6.25 x 0.75 inch.
• Formato: Paperback
• Pagine Arabe: 280