Changing the Game

TRAMA

Two leading management consultants show how to transform an organization so that it will stay in the game and not perish, giving specific examples of successful firms (Microsoft and WalMart) and those that burned out after promising starts (People Express and LA Gear). Illustrations.

NOTE EDITORE

The authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780195117646
• Dimensioni: 236 x 27.9 x 160 mm Ø 590 gr
• Formato: Copertina rigida
• Illustration Notes: 49 line drawings
• Pagine Arabe: 320