BUYOLOGY

TRAMA

In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780385523882
• Collana: Doubleday
• Dimensioni: 219 x 25 x 149 mm
• Pagine Arabe: 340