Brand Driven – The Route to Integrated Branding Through Great Leadership

TRAMA

A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

NOTE LIBRAIO

Brand Driven moves the boundaries of branding beyond logos, advertising and even marketing, and into the responsability of every leader at every level within the organization. Today's most valuable brands are integrated throught the organization. They shape how organizations work and they define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780749437978
• Dimensioni: 233 x 23 x 152 mm Ø 366 gr
• Formato: Copertina rigida
• Pagine Arabe: 288