BLUE OCEAN STRATEGY

TRAMA

This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

NOTE LIBRAIO

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today's overcrowded industries, competing head-on results in nothing but a bloody "red ocean" of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, the authors argue that tomorrow's leading companies will succeed NOT by battling competitors, but creating "blue oceans" of uncontested market space

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781591396192
• Dimensioni: 8.50 x 6.25 x 1.00 inch.
• Formato: Hardcover
• Pagine Arabe: 240