BASICS DESIGN 03: TYPOGRAPHY

TRAMA

Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it.

NOTE LIBRAIO

Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader’s feelings towards it due to the hundreds, if not thousands of typefaces available. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Aimed at both students and practising designers, this book will provide an in-depth exploration of typography and a thorough examination of how it informs other aspects of creative design.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9782940373352
• Collana: Basics Design
• Dimensioni: 8.75 x 6.25 x 0.75 inch.
• Formato: Paperback
• Illustration Notes: Illustrations (chiefly col.)
• Pagine Arabe: 176