Balanced Brand – How to Balance the Stakeholder Forces That Can Make or Break Your Business

TRAMA

Branding expert John Foley shows companies how to understand and effectively respond to the needs of each stakeholder group--customers, employees, shareholders, and community members--emphasizing how important establishing a balance between reputation and brand is and avoiding a damaging misalignment between them. He provides the tools for identifying potential backlash flashpoints and for designing internal and external communication strategies for projecting appropriate values.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780787983093
• Dimensioni: 235 x 19.46 x 161 mm Ø 474 gr
• Formato: Copertina rigida
• Pagine Arabe: 208