A TECHNIQUE FOR PRODUCING IDEAS

TRAMA

A McGraw-Hill Advertising Classic. . "A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.. . First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.. . .

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780071410946
• Collana: Scienze
• Dimensioni: 6.75 x 4.75 x 0.25 inch.
• Formato: Paperback
• Pagine Arabe: 48