USABLE USABILITY

Most developers, designers, and managers understand the importance of usability, but despite this so many products end up frustrating users. Sadly, usability is still misunderstood and misapplied, causing unhappy customers, bad reviews, and failed products. Eric Reiss has decades of experience making products accessible to everyone, and explaining how in an engaging, easy to apply manner. He shares this experience in this book, providing proven tools that simply make products better, from the users' perspective. It gives readers simple guidelines/checklists to help them evaluate and improve their own products. The book is divided into two parts: PART I Product Ease of Use: Functional - does the product work and is it doing what it is supposed to do Responsive - when you click a button, does the site react in some way to acknowledge the action Ergonomic - big buttons are easier to hit than small buttons Convenient - information that is needed simultaneously is also available simultaneously Foolproof - helping people to avoid making mistakes -- even when they dont read instructions PART II Product Clarity: Visible - users can see the stuff they need to see Understandable - users can make an informed choice without having to guess at the result Logical - what users expect (we expect a thermostat to increase when we turn it clockwise) Consistent - doing things the same way, every time. Save = Save. It is not the same as Submit. Submit is not the same as OK Predictable - functions and navigation always appear in the same place Applying these techniques will help ensure happy customers and successful products!

The A-to-Z guide to spotting and fixing usability problems Frustrated by pop-ups? Forms that make you start over if you miss a field? Nonsensical error messages? You're not alone! This book helps you simply get it right the first time (or fix what's broken). Boasting a full-color interior packed with design and layout examples, this book teaches you how to understand a user's needs, divulges techniques for exceeding a user's expectations, and provides a host of hard won advice for improving the overall quality of a user's experience. World-renowned UX guru Eric Reiss shares his knowledge from decades of experience making products useable for everyone...all in an engaging, easy-to-apply manner. Reveals proven tools that simply make products better, from the users' perspective Provides simple guidelines and checklists to help you evaluate and improve your own products Zeroes in on essential elements to consider when planning a product, such as its functionality and responsiveness, whether or not it is ergonomic, making it foolproof, and more Addresses considerations for product clarity, including its visibility, understandability, logicalness, consistency, and predictability Usable Usability walks you through numerous techniques that will help ensure happy customers and successful products!