Today business is increasingly relying on "virtual" processes in which people engage in internet-mediated interactions that often span the globe. These processes create intangible "imaginary organizations" that exist largely as a concept in the minds of electronically interacting individuals. As more and more high value-added work is performed by knowledge workers interacting through electronically mediated networks, however, managers and management researchers must evolve new concepts for monitoring, interpreting, assessing, and managing activities carried out in such virtual settings.
