Winning American Hearts and Minds China’s Image Building Efforts in the 21st Century

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. 

Preface.- Part I Theory.- 1.Introduction.- 2. Factors Influence Foreign Opinion of China.- 3. China’s Image in the U.S..- Part I Theory.- 4. Head of State Visits.- 5. Public Relations Efforts.- 6. Chinese Media Going Abroad.- 7. Americans in China.- 8. Confucius Institute.- 9. Global Events.- 10. Social Media.- 11. Economic Growth and Foreign Direct Investment.- 12. Made-in-China.- 13. Conclusion.    

Xiuli Wang is associate professor and Director of the Center for Social Media Research in the School of New Media, Peking University. Her research interests include public opinion, international public relations and social media. She has published in both English and Chinese journals such as Journalism and Mass Communication Quarterly, Computers in Human Behavior and Chinese Journal of Communication. Her recent published books are China in the eyes of Japanese, and Social Media for Social Good: Cases and Best Practices. She holds a doctoral degree in mass communication from S. I. Newhouse School of Public communication, Syracuse University, a master’s degree in communication, and double bachelor’s degree in economics and international relations, all from Peking University.