The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Chapter 1: A critical review of destination marketing Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir Chapter 2: Destination Marketing Organisations: Roles and Challenges Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison Chapter 3: Destination marketing research Drita Kruja Chapter 4: Marketing tourism experiences Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes Frode Soelberg, Frank Lindberg, Øystein Jensen, Chapter 6: Destination marketing and destination image Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes Girish Prayag Chapter 8: Service quality and marketing Ibrahim Yilmaz Chapter 9: Crisis Management and Marketing Sam Sarpong Chapter 10: Marketing destinations to customers from diverse generations Medet YOLAL Chapter 11: Marketing Destinations to Domestic Travelers Shailja Sharma, Rahul Pratap Singh Kaurav Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-Granizo Chapter 13: Senior tourism: An emerging and attractive market segment for destinations Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga Chapter 15: Destination Brand Potency: A Proposition Framework Gaunette Sinclair-Maragh Chapter 16: Communication strategies for building a strong destination brand Maja Šeric, Maria Vernuccio Chapter 17: Brand personality and destination marketing Kostas Alexandris Chapter 18: Gastronomy tourism as a marketing strategy for place branding Albert Barreda Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community Samuel Adeyinka-Ojo, Vikneswaran Nair Chapter 20: A critical review of tourists’ behaviour Ugur Çaliskan Chapter 21: Destination decision making and selection process Kurtulus Karamustafa, Kenan Gullu Chapter 22: A critical review of consumer trends in tourism and destination marketing Christine A. Vogt, Jada Lindblom Chapter 23: Online Travel Information and Searching Behavior Jie Kong, Gang Li Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents Christina G. Chi Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing Soma Sinha Roy Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia Christie Xu & Christian Kahl Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt Omneya Mokhtar Yacout, Lamiaa Hefny Chapter 28: corporate social responsibilty and sustainability in tourism Huong Ha Chapter 29: Consumers’ Environmental Attitudes and Tourism Marketing Hsiangting Shatina Chen Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm Hung-Che Wu Chapter 31: Innovations in destination marketing Evrim Çeltek, Ibrahim Ilhan Chapter 32: Innovation in product/service development and delivery Osman Ahmed El-Said Osman Chapter 33: Sharing economy and destination marketing Adam Pawlicz Chapter 34: Innovative Approach to Destination Marketing Marie Chan Sun , Robin Nunkoo Chapter 35: Impact of Internet and Technology on Tourist Behavior Aviad A Israeli, Swathi Ravichandran, Shweta Singh Chapter 36: Consumer empowerment in the hospitality industry Jeynakshi Ladsawu, Robin Nunkoo Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation Marios Sotiriadis Chapter 38: How to successfully handle online hotel reviews: practical recommendations Beykan Çizel, Edina Ajanovic Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption Yinghua Huang

Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace. Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.