NAOI research shows that the average person with money to invest today is confused and frustrated. They are overwhelmed with information, investment choices and sales pitches. While they want to take more personal control of their portfolios they don't know how and they don't know where to start the learning process. In short, they are lost. Yet, the NAOI has also observed that the power available to individual investors that can enable them to effectively build and manage their own portfolios is significant and growing. New markets and sectors are opening to individual investors such as China, Clean Energy, Commodities, etc. New ways to invest in these markets are coming online in the form of ETFs and index sector funds. And new tools appear almost daily that enable individuals to identify and evaluate investments of all types. There exists today a disconnect between the investing power available to the public and the public's awareness that this power exists and their ability to use it. The Perfect Portfolio resolves this disconnect. It is created to give the investing public the knowledge, structure, methodology and resources they need to create a total portfolio that meets their unique investing needs. This is not, however, another bland book about asset allocation, diversification and risk management. The Perfect Portfolio throws away most of the traditional concepts in this area and starts with a clean slate. It challenges the traditional wisdom that there are only three asset classes. It questions the outdated definitions of risk and risk management. It shows individuals how to bypass tedious stock and fund analysis and buy entire market sectors. In short, it updates and refreshes the entire portfolio construction methodology and both simplifies and brings order to the chaos now experienced by the investing public.
