The Green to Gold Business Playbook How to Implement Sustainability Practices for Bottom–Line Results in Every Business Function

"Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold"

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option--it's a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.
* Builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
* Shows in detail how each business function or department can achieve an eco-advantage over the competition
* Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also be an opportunity.  While the logic of going green has become apparent, many business people remain unclear about how to green their operations in practice, let alone address wider sustainability challenges.  The Green to Gold Business Playbook offers practical guidance on how to integrate environment and sustainability considerations into business plans and practices. In the current economic climate, business leaders want a concrete and concise collection of steps that will lead to environmental, social, and economic advantage.  Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. The Playbook also seeks to help businesses position themselves for the upturn and the opportunities that the new economy presents. In short, the Green Business Playbook provides businesses with the "know how" to enable them to create the business success they read of in Green to Gold.

"Implement the green strategies outlined in Dan Esty's and Andrew Winstons bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in todays corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an optionits a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winstons prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any businessbig or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.