The Golden Crossroads - Bevolo Marco | Libro Palgrave Macmillan 10/2009 -

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bevolo marco - the golden crossroads

The Golden Crossroads Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

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Lingua: Inglese
Pubblicazione: 10/2009
Edizione: 2010


Acknowledgments General Introduction The 'Golden Crossroads' Manifesto Introduction Section I: Methodologies and Perspectives The Approach Behind this Book  Diverse Perspectives on Fine Arts Introduction Section II: Protagonists and Movements Psychology of the Arts: How it Works for Work Art Movements and the Art of Marketing Brands Introduction Section III: Relationships and Museums The Art of Relationships: From Communities to Collections Between 'Ideology' and 'Space' the Museum Experience Introduction Section IV: 'Design and Futures' Design: Directions Towards the Future Regional Gods: The Emergence of New Geographies in the World of Fine Arts and Creativity The Future of Fine Arts - According to the Rest of Us Conclusions Bibliography


This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.


MARCO BEVOLO was born on the same day as W.A. Mozart, only a few years after. Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on automotive design, publishing and marketing communication. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to the Netherlands in 1999 with his Japanese spouse, Keiko.

Bevolo was the editor and co-author of "City.People.Light", an anthology of world class urban futures concepts (2007) and he has had work published in the groundbreaking "The New Everyday" by 010, Rotterdam (2004), in the Italian book Nuova Enciclopedia della Comunicazione, as well as in the renowned Japanese design magazine Axis and in the Design Management Review of Boston. He was interviewed on cultural futures, trends and branding by the Korean national TV, Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. He lectured at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam. He has been regularly invited as speaker and chairman at leading events by Premsela, the Dutch Design Foundation. ESOMAR, ENG and DMI. He has been an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and Basel, of Platform 21 of Amsterdam and of Stichting Caramundo in Amsterdam and Rio de Janeiro.

Altre Informazioni



Condizione: Nuovo
Dimensioni: 229 x 152 mm Ø 525 gr
Formato: Copertina rigida
Illustration Notes:XII, 227 p.
Pagine Arabe: 227
Pagine Romane: xii

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