The Gamer's Brain - Hodent Celia | Libro Crc Press 09/2017 - HOEPLI.it


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hodent celia - the gamer's brain

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

CRC Press

Pubblicazione: 09/2017
Edizione: 1° edizione





Note Editore

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.




Sommario

Chapter 1 Why You Should Care about the Gamer’s Brain Part I Understanding the Brain Chapter 2 Overview about the Brain Chapter 3 Perception Chapter 4 Memory Chapter 5 Attention Chapter 6 Motivation Chapter 7 Emotion Chapter 8 Learning Principles Chapter 9 Understanding the Brain: Takeaway Part II A UX Framework for Video Games Chapter 10 Game User Experience: Overview Chapter 11 Usability Chapter 12 Engage-Ability Chapter 13 Design Thinking Chapter 14 Game User Research Chapter 15 Game Analytics Chapter 16 UX Strategy Chapter 17 Concluding Remarks Acknowledgments 229 References 233 Index 245




Autore

Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft (e.g. Rainbow Six franchise), LucasArts (e.g. Star Wars: 1313), and as Director of UX at Epic Games (e.g. Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR. Celia is also the founder of the Game UX Summit, advisor for the GDC UX Summit, and author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design. She currently works as a freelance Game UX Consultant, helping studios increase their games’ likeliness of being engaging and successful.







Altre Informazioni

ISBN:

9781498775502

Condizione: Nuovo
Dimensioni: 9.25 x 6.125 in Ø 1.05 lb
Formato: Brossura
Illustration Notes:1 b/w image, 12 color images and 36 color halftones
Pagine Arabe: 250
Pagine Romane: xvi






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