The Fundamentals of Creative Photography

The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

Introduction. Photographic fundamentals: Formal elements - Composition; Principles of design; Technical considerations; Exposure and reciprocity; Language of photography; Putting it all together; Creativity and intent. Communication: Visual literacy; Ownership; Reading an image; Deconstruction; Semiotics - the study of signs; Influences; Talking about photography - technical language; Talking about photography - artistic language; Talking about photography - emotional language. Applied photography: Forms of photography; Commercial and advertising; Editorial; Sports; Architectural; Social; Wildlife and nature; Photojournalism; Fashion; Working within photography. Professionalism: Getting an education; Learning as an assisting photographer; Getting work; Portfolios; Marketing yourself; Representation and agents; Professional bodies. The brief: The client; A common language; How far can your creativity go?; Required outputs; Timing and deadlines; Legal issues; Passing off plagiarism; Model and property releases; Teamwork; Safe working practices. Workflow: Photographic workflow; Basic workflow: Pre-shoot; Basic workflow: Capture; Basic workflow: Transfer; Basic workflow: Process; Basic workflow: Editing; Basic workflow: Optimisation for output; Basic workflow: Archiving; Basic workflow: Cataloguing and digital asset management; Impact of digital; Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.

David Prakel runs his own photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all levels in universities, colleges, schools in both the UK and the US as well as the prestigious Kodak Imaging Training Centre in Harrow, London.

I fondamenti della fotografia creativa offre una completa introduzione al mondo della fotografia creativa applicata . Esplora i principi fondamentali che sono alla base della disciplina, e guida il lettore tra le considerazioni pratiche inerenti l'esecuzione del colpo perfetto .

Il libro si occupa di fotografia in un contesto professionale. La creatività è importante, ma deve essere incentrato sul soddisfacimento dei bisogni del cliente.

Questo titolo dà una sguardo nel mondo professionale, procedure di lavoro nelle industrie delle immagini creative. Comprende guida per acquisire e sviluppare nuove competenze, la pratica di auto- promozione e auto-amministrazione , e una discussione del flusso di lavoro di immagine. È un testo introduttivo ideale per chi cerca di entrare nel settore , o per coloro che studiano i moduli di pratica professionale all'interno di un corso di arti visive .