Introduction.- The Economics of Creativity Between Culture, Innovation, and Competitiveness.- The System of Contemporary Art.- Contemporary Art Markets and Supporting Sectors.- Art Appraisal and Value Creation Strategies.- Collecting: Motivations and Patterns of Consumption.
The book examines the contemporary art system with a broad and systematic approach, through the application of models of microeconomics and industrial organizations. By breaking down the traditional barriers between different academic disciplines such as art and economics, this book offers a unique opportunity to grasp the complexities of the contemporary art world and provides the tools to conduct a structural analysis of that market. The result is an in-depth analysis of the contemporary art market from an interdisciplinary perspective. While it is not a textbook in the strictest sense, the book offers a concise and effective overview of all actors in the art system, and provides supporting data and valuable information, both conceptual and practical. It is therefore a text that can be used by students wishing to better understand the complex dynamics that govern the contemporary art market, but also by cultural managers, collectors, potential art investors or simply art lovers who need a quick reference.?
Alessia Zorloni (Ph.D, IULM University, Milan) is adjunct professor at IULM University, Milan, where she teaches Art and Antiques Market. She worked as an Associate Researcher at The Boston Consulting Group in the Milan office, where she led a two-year research project funded by the European Community (Marie Curie Fellowship) on economic management of museum and cultural institutions. Prior to joining BCG, Alessia worked at the Wien Kunsthalle, where she completed a three-year research project on museum management funded by the Austrian Science Fund (FWF). Alessia has been a visiting scholar at the Tate Modern, Guggenheim Foundation and at the Smithsonian Institution, where she has been awarded the Smithsonian’s Fellowship in Museum Practice. Alessia received a Ph.D in Economics of Communication from IULM University and a Master's Degree in Arts Management from City University, London. She presented papers at national and international conferences and published on scientific and managerial reviews.
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