The Cambridge Handbook of International and Comparative Trademark Law

Trade in goods and services has historically resisted territorial confinement, but trademark protection remains territorial, albeit within an increasingly important framework of multilateral treaties. Trademark law therefore demands that practitioners, policy-makers and academics understand principles of international and comparative law. This handbook assists in that endeavour, with chapters describing and critically analyzing international and regional frameworks, and providing comparative perspectives on the substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names. Chapters contrast common law and civil law approaches while focusing on the US and EU trademark systems in light of the role these systems have played in the development of trademark laws. Additionally, this handbook covers other jurisdictions, both common law and civil law, on the Asia-Pacific, African, and South American continents. This work should be read by anyone seeking a better understanding of trademark law around the world.

Part One. International Aspects of Trademark Protection; Part Two. Comparative Perspectives on Trademark Protection; Part II.

Irene Calboli is Professor of Law at Texas A&M University School of Law, Academic Fellow at the University of Geneva, and Visiting Professor at Nanyang Technological University. She is an elected member of the American Law Institute and serves on the editorial boards of the Oxford Journal of IP Law and Practice, the Queen Mary Journal of Intellectual Property and the WIPO-WTO Colloquium Papers.
Jane C. Ginsburg is the Morton L. Janklow Professor of Literary and Artistic Property Law at Columbia Law School. She is a Member of the American Philosophical Society, the American Academy of Arts and Sciences, Corresponding Fellow of the British Academy, and an Honorary Fellow of Emmanuel College, University of Cambridge.