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enge eric; spencer stephan; stricchiola jessie - the art of seo 3e

The Art of SEO 3e Mastering Search Engine Optimization

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

O'Reilly

Pubblicazione: 08/2015





Trama

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm.

The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.
* Comprehend SEO’s many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry










Altre Informazioni

ISBN:

9781491948965

Condizione: Nuovo
Dimensioni: 234 x 54 x 177 mm Ø 1658 gr
Formato: Brossura
Illustration Notes:black & white illustrations
Pagine Arabe: 994


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