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ingledew john - the a-z of visual ideas

THE A-Z OF VISUAL IDEAS How to solve any Creative Brief

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Lingua: Inglese
Pubblicazione: 08/2011

Note Libraio

...explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history...Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.
Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.
Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows designstudents and professionals how to solve any creative brief.


Altre Informazioni



Condizione: Nuovo
Dimensioni: 10.25 x 8.75 x 1.00 inch.
Formato: Paperback
Illustration Notes:350 colour illustrations
Pagine Arabe: 211

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