Stats Means Business - Buglear John; Castell Adrian | Libro Routledge 07/2019 - HOEPLI.it


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buglear john; castell adrian - stats means business

Stats Means Business Statistics and Business Analytics for Business, Hospitality and Tourism

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Routledge

Pubblicazione: 07/2019
Edizione: Edizione nuova, 3° edizione





Note Editore

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Tourism and other Business students who take Statistics or Quantitative Methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters for beginners in the subject. This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques, and interpret the results of statistical analysis. This new edition has been fully revised and updated to include: New content on business analytics Case studies demonstrating practical applications An extensive selection of new self-test questions Stats Means Business is an ideal accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students. Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.




Sommario

1: Numbers in Business: The Basics 2: Presenting Data 3: Summarizing Values of a Single Variable 4: Summarizing Bivariate Data 5: Assessing Risk 6: Putting Probability to Work 7: Modelling Populations 8: Statistical Decision Making 9: Statistical Decision Making with Bivariate Data 10: Introducing Business Analytics 11: Managing Statistical Research Appendix 1 Appendix 2




Autore

John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University where John teaches Statistics and Adrian teaches Business Analytics







Altre Informazioni

ISBN:

9781138588226

Condizione: Nuovo
Dimensioni: 9.75 x 7.5 in
Formato: Brossura
Illustration Notes:83 b/w images and 115 tables
Pagine Arabe: 320






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