Product Design A Practical Guide to Systematic Methods of New Product Development

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

INTRODUCTIONInnovation - Risky and ComplexGround Rules for Systematic Design: The 3 Very Unwise MonkeysPRINCIPLES OF NEW PRODUCT DEVELOPMENTSuccess and Failure in New ProductsRisk Management FunnelStages of Risk Management FunnelRisk Management - Theory into PracticeManaging Design Activities within the Risk Management FunnelQuality Control of Product DevelopmentQuality TargetsMeeting Targets in Product DevelopmentTHE PRINCIPLES OF PRODUCT STYLINGVisual Perception of ProductsPerception of Product StyleThe Rules of Visual PerceptionGeneral RulesWhat do the Rules Mean for Product Styling?Specific RulesThe Fabulous FibonaccisBisociative AttractionSocial Cultural and Business EffectsThe Determinants of StyleAttractiveness and Product StyleThe Four Faces of AttractivenessThe Styling ProcessTHE PRINCIPLES OF CREATIVITYThe Importance of CreativityThe Psychology of CreativityFirst InsightArchimedes' EurekaPreparationFaraday's ElectricityIncubation and IlluminationBuckyballs!From Hymn Book to Post-It NotesThe Nature of Incubation and IlluminationBisociation and Lateral ThinkingCreative Thinking in PracticePreparationPreparation ToolkitIdea GenerationIdea Generating ProceduresIdea Generation ToolkitSynectics - A CritiqueIdea SelectionIdea Selection ToolkitReviewing and Improving Creative Thinking ProceduresDesign ToolkitsTHE INNOVATIVE COMPANYKey Measures of Product Development EffectivenessHow Well Do Companies Do?Strategy for Product DevelopmentThe Ball-point Pen - Blurred Distinctions between Pioneers and RespondersElements of StrategySteps Toward Strategy DevelopmentCorporate PlanningCorporate StrategyImplementationStrategic Planning of Product DevelopmentSteps Toward a Product Development StrategyImplementing Product Development StrategyIndividuals and Teams for Product DevelopmentThe Psion Series 3: Case StudyDesign ToolkitsPRODUCT PLANNING - OPPORTUNITY SPECIFICATIONThe Product Planning ProcessCommitment - The Aim of Product PlanningWhat is an Opportunity Specification?Opportunity JustificationResearching and Analyzing the OpportunityProduct TriggersCompeting Product AnalysisMarket Needs ResearchMarket Research: The Marito FactorTechnological OpportunitiesPlasteck Ltd: From Strategy to Opportunity ResearchSelecting a Product OpportunitySystematic Opportunity SelectionPrice Positioning the New ProductStyle PlanningContextual Styling FactorsIntrinsic Styling FactorsStyling SpecificationPlastek Ltd.: Opportunity SpecificationCompeting Potato Peeler AnalysisPotato Peeler Market ResearchPotato Peeler Opportunity SpecificationDesign ToolkitsCONCEPT DESIGNThe Concept Design ProcessEstablishing the Aims and Scope of Concept DesignForce-generation of ConceptsTask AnalysisPlastek-peeler Task AnalysisProduct Function AnalysisLife Cycle AnalysisValue AnalysisConcept StylingProduct SemanticsProduct SymbolismLifestyle, Mood and Theme BoardsConcept SelectionPsion Case StudyDesign ToolkitPRODUCT PLANNING - CREATING QUALITY, ADDING VALUEProduct QualitySpecifying Product QualityTranslating Customer Needs into Technical ObjectivesQuality Function DeploymentStage1: The Heart of Quality Function DeploymentStage 2: Competing Product AnalysisStage 3: Setting Quantitative TargetsStage 4: Prioritizing the Design TargetsQuality Function Deployment - Beyond Product PlanningThe Design SpecificationProduct Development - Project PlanningDesign ToolkitEMBODIMENT AND DETAIL DESIGNProduct ArchitectureFeature AbstractionProduct Feature PermutationDesign Integration - The Heart of Embodiment DesignEmbodiment Prototyping and TestingPrinciples for Prototype DevelopmentTesting for Product FailureFailure Modes and Effects AnalysisFrom Embodiment to Manufactured ProductDesign ToolkitReferences Index