Process Innovation In The Global Fashion Industry - Jin Byoungho Ellie (Curatore); Cedrola Elena (Curatore) | Libro Palgrave Pivot 03/2019 - HOEPLI.it


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jin byoungho ellie (curatore); cedrola elena (curatore) - process innovation in the global fashion industry

Process Innovation in the Global Fashion Industry

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 03/2019
Edizione: 1st ed. 2019





Trama

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems. 





Sommario

Table of Contents

 

Chapter 1.            Process Innovation: Hidden Secret to Success and Efficiency

                  Byoungho Ellie Jin, Elena Cedrola, & Naeun Lauren Kim

 

Chapter 2.       Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain

Paola Signori & Simone Guercini

Chapter 3. MUJI: Brand Concept Creates Process Innovation

     Akiko Masuda

 

Chapter 4. Arena Water Instinct: Process Innovation Built-in the Company DNA

                 Elena Cedrola, Ksenia Silchenko, & Stefania Masè

 

Chapter 5. Trunk Club: Revolutionizing the Retail Model in Fashion

      Dipali Modi & Li Zhao





Autore

Byoungho Ellie Jin is Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA.

Elena Cedrola is Full Professor at the University of Macerata, Italy, where she teaches management and international marketing. She is also Professor of International Marketing at the Catholic University of Milan, Italy.








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Altre Informazioni

ISBN:

9781137523518

Condizione: Nuovo
Collana: Palgrave Studies in Practice: Global Fashion Brand Management
Dimensioni: 210 x 148 mm Ø 331 gr
Formato: Copertina rigida
Illustration Notes:30 Illustrations, black and white
Pagine Arabe: 125
Pagine Romane: xix






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